The Salon de la Data is a free, volunteer-run event dedicated to making data accessible and inspiring. Celebrating open initiatives, it has quickly established itself as a leading national event. We worked closely with the organisers to translate the event’s spirit of openness, collaboration, and knowledge-sharing into a cohesive brand identity. The work included brand guidelines, sponsor and speaker communications, and a B2B campaign to raise awareness among professionals and enthusiasts. The resulting visual language draws on simple geometric forms — using the shape of data itself to express clarity, structure, and connection.