Te Whai Oranga Pōneke sets the 30-year vision for Wellington City Council’s approach to public open spaces and recreation. The design system—spanning digital and print—balances structure and fluidity, reflecting the framework’s focus on wellbeing and environmental connection. A clear layout, layered illustration style, and refined visual hierarchy bring warmth and accessibility to the strategy, while expressing the idea of “in the pursuit of wellness” that lies at the heart of Te Whai Oranga Pōneke.






